Marketing is Digital Marketing
Have a website, but lost as to what it can do for you?
The old Saying "If you build it they will come" really does not apply to online presence, You can build the most beautiful website with the most compelling offers but if no one is seeing it then it doesnt matter!
Your audience is online, are you in front of them? Do you have control of your website? Do you know who is looking at your website and what they are like? What are their specific wants or needs? How do they interact with your website? Are they even your ideal audience?
We need to talk, because it's not enough to just have a website anymore
Our approach to website design and development is about determining who the ideal audience is and defining what success looks like for you. Do you want people to download information, make a purchase, or fill out a lead form? We find out who your audience is and align their needs and wants with what you are offering.
Mobile is everything
Everywhere you go, you'll find people using a smartphone or tablet—in the grocery store, in line at the coffee shop, at the bank, or even just walking down the street. There’s no doubt that mobile devices are important components to the average Canadian’s life. They're how we decide what we are doing tonight, where we are going on vacation, what gifts we are giving for special events, and the list goes on. Google has shared important insights into searches, and more specifically, mobile-based searches. This information along with our online strategy, design, and implemetation can help ensure you are engaging your audience with a high likelihood of converting them.
Edward Langer Marketing offers a variety of web design and development options. Ask for a free consultation today.
Being Online Is Only The Start
Now you have a website how do we get them to come?
Your potential clients are online. They are researching what products and services meet their needs, whether they are personal or for a business or organization. Their search may be related to a not-for-profit, NGO, or charity organization. The big question is: how are you representing your organization? How is your brand being perceived? Are interested individuals and organizations able to find your web site through Google, Bing, Yahoo, Ask, or another search engine? If they are able to find you, are they able to find what they need on your website? Have you optimized your content based on your intended audience? Does the page display your content properly on mobile and tablet devices? You may have lots of questions. Luckily, we can provide lots of answers.
The mitt to catch the ball
So you have a web site. Now it’s time to drive people to your website with digital marketing. Monthly digital marketing is a marathon, not a sprint. You need to learn from the data you receive, then optimize both your campaign and your website to ensure that you are not only driving your ideal audience to the site, but also converting them. The best part is, all of this is driven by data and logic.
Edward Langer Marketing offers a variety of Digital Marketing solutions. Ask for a free consultation today.
